Marketing by random
Yes, I have taken: the good intentions of the new year. One of them was that I feed my blog regularly again. Well, then.
The new year promises to be exciting. The financial crisis has the mind of some people already assumed proportions, was against the 1923 merry sales. Of particular interest here are some reactions for example are available on Internet platforms. While some already have gun thrown into the grain anyway because the crisis is now to discuss other about the fact that the state must turn on and how much they want abhaben of the pie.
But there are also people who consider themselves as the threat of adversity - may get it because - averted. And here we will see who has done his homework in the past.
Today I had two conversations with coaches and consultants who have come to the conclusion that it was time to pursue an active acquisition. From painful experience of wasted time out in such cases are always my first questions, "What do you offer for exactly who you offer it and what does he like?"
It came in both cases to that what it had to come: Um ... yes ....
No wonder again how many people have operated, particularly in training and consulting field in recent years, "marketing by accident." If it has since purged once a potential customer to the network or office revenue has been made, if not, then do not.
In many, this "concept" in recent years worked. I mean we can not accumulate wealth, but you could live on it. That will probably not work in the near future due to the already changing investment patterns in the commercial sector Sun
This insight is too many places. What has not yet taken off, however, is the recognition that marketing is a concept and not a single measure hingesaute. Even less is accepted that marketing and sales, we do not do ourselves because it can not or will cost money, which must be taken only once in the hand.
Since I can only recommend: wake up and rethink. It is not 11:55 but the guard is already entered into the train and the doors close.
And who still has no idea how he does his business forward, which also once was the acquisition Congress recommended.
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